According to geographer Morgan Robertson, we are using the wrong language to talk about ecosystem messaging.
"...if you want to build a broad-based and popular policy movement involving communicating complexity to the lay public, the language of financial capital is probably not your go-to leitmotif."
Robertson's article is based on a 2010 national (US) opinion survey on ecosystem services. Some valuable insights here and well worth the read.
According to geographer Morgan Robertson, we are using the wrong language to talk about ecosystem messaging.
"...if you want to build a broad-based and popular policy movement involving communicating complexity to the lay public, the language of financial capital is probably not your go-to leitmotif."
Robertson's article is based on a 2010 national (US) opinion survey on ecosystem services. Some valuable insights here and well worth the read.
https://wetlandia.blogspot.com/2012/08/messaging-ecosystem-services-whoa-...