I think there is also an opportunity for positive, counter intuitive messages and press releases. Take for example the Basin Focal Project Messages and press release which basically precursor's WLE's message - its not scarcity but management that is the problem.
The counter-intuitive message resonated globally as it was a more positive message on water and water management than the usual alarmist messages centered around scarcity. The campaign received widepsread coverage in local and regional media with 14 wire stories (Reuters, AFP etc.), four radio broadcasts, 25 original online stories and hundreds of online pickups in multiple languages.
A senior European Union negotiator picked up on these findings and used them in the EU’s Rio+20 messages. This in turn helped us enter into the Water, Food and Energy Nexus discussions. We also showcased our African Rainwater Management strategies at the United Nations Framework Convention on Climate Change in Durban, where we emphasized the value of rainwater management as an emerging climate- smart technology.
Did you watch the US Presidential Debates on CNN? They had a focus group of undecided voters that would register the approval or disapproval of the candidates. There was a marked trend that when either candidate made negative comments, their rating went down. When they presented their vision or concrete policies, their ratings went up.
Terry,
I think there is also an opportunity for positive, counter intuitive messages and press releases. Take for example the Basin Focal Project Messages and press release which basically precursor's WLE's message - its not scarcity but management that is the problem.
The counter-intuitive message resonated globally as it was a more positive message on water and water management than the usual alarmist messages centered around scarcity. The campaign received widepsread coverage in local and regional media with 14 wire stories (Reuters, AFP etc.), four radio broadcasts, 25 original online stories and hundreds of online pickups in multiple languages.
A senior European Union negotiator picked up on these findings and used them in the EU’s Rio+20 messages. This in turn helped us enter into the Water, Food and Energy Nexus discussions. We also showcased our African Rainwater Management strategies at the United Nations Framework Convention on Climate Change in Durban, where we emphasized the value of rainwater management as an emerging climate- smart technology.
Take a look here: https://waterandfood.org/2011/12/21/defining-the-limits-of-agriculture/
Did you watch the US Presidential Debates on CNN? They had a focus group of undecided voters that would register the approval or disapproval of the candidates. There was a marked trend that when either candidate made negative comments, their rating went down. When they presented their vision or concrete policies, their ratings went up.
Maybe we shouldnt pander!