Thanks Terry for your good advice; I have my own press release to write in two days on more efficient capacity building in agricultural value chains.
I remember having had your problem a few years ago when I was organizing a meeting on developing quality standards in agricultural marketing chains. My FAO press officer would tell me: nobody's going hungry in your story. It won't sell... Apparently, trying to develop solutions to problems is less newsworthy than the problems themselves. How sad...
Thanks Terry for your good advice; I have my own press release to write in two days on more efficient capacity building in agricultural value chains.
I remember having had your problem a few years ago when I was organizing a meeting on developing quality standards in agricultural marketing chains. My FAO press officer would tell me: nobody's going hungry in your story. It won't sell... Apparently, trying to develop solutions to problems is less newsworthy than the problems themselves. How sad...